Jaeger-LeCoultre celebrates its swivelling icon in “A New Turn” starring Anya Taylor-Joy. Inspired by the theory of “The Butterfly Effect”, in which the tiniest change in nature creates an unstoppable chain-reaction, “A New Turn” juxtaposes nature in its polar opposite forms, from droplet to cascading waterfall, and the sown seed carried on the wind, blooming into life from wooded stillness.
Adorning the seductively feminine Reverso Classic Duetto, Anya expresses the Butterfly effect in motion which is very true for Reverso, as swivelling the watch reveals a second expression of time.
Director - @adrien_wagner
DOP - @hugocarlier_
Executive Producer - Pierre-Henry Colus
Producer - @lolaidnda
Line Producer - @lucietche
Production Coordinator - Emilie Alberny
Talent - @anyataylorjoy
Client - Jaeger LeCoultre @jaegerlecoultre
DA - Johann Bernast @johannbernast
TV Producers - Eloïse Martin Brette & Meirav Barr @meiravbarr
Post Production - Paume @paume.p
Editors – Alexis Benot Damien Leclercq
Colorist - Lydia Lopez @lydia.colorsist
Flame artist - Sébastien Petit & Onur Ortalan
AUSTRALIA
Service Production – Monster Children Films @monsterchildrenfilms
Producer - Jam Hassan @jamilio_estevez
Prod Mgr - Madeleine Levins & Leilani Tomaszewski
Prod Coord - Brescia Gibson
1st AD - Jose Marquina
1st AC - Charlie Whitaker
2nd AC - Nash Viso Sande
Steadicam - Andrew AJ Johnson @ajcam
DIT - Josh Miller & Ben Hunt
Projectionist - Nema Adel
Gaffer - Mat Wilson
Best Boy - Tomas Keyes
Lighting Board - Steve Burns
Add Lighting - Harleigh English & Alex Wilson
Key Grip - Dave Griffiths
Grip Asst - Tom Sheridan & Rob Birtles
Crane Grip - Beau Sevastos @ scorpio_ops
Remote Head Grip - Sandon Hale @ sandon005
Sound Recordist - Predrag Malesev
Art Director - Ben Fesselet
AD Asst - Brendan Yeo
Stylist – Ryan Hastings
Stylist Asst – Joanna Clarke
Tailor - Julie Teal
Hair & Makeup - Tess Natoli @tessmakeuphair
LONDON
Service Production – Voodoo Pictures @voodoopictures.tv
Producer - Lucy Chambers @chamberschamberschambers
Prod Coord - Philippine Vieubled @philippinevieubled
Prod Asst - Ben Ellis-Rees @remedic.teez
1st AD - T.Kelly @tomkelly01
1st AC - J.Vine @jeffvine
2nd AC - T.Watson
Runners – H.Foley, E.Leggett, G.Fossemo
Key Grip - S.Morgan
2nd Key Grip - B.Brown
Crane Tech - E.Pells
DIT - C.Nunn
Sound Recordist – M.McCabe
Gaffer - E.Beach @chr1snunn
Electricians – P.Rowe, T.Norhman, P.Crowley, D.Kannan
Rigger - P.Daly
Stylist - S.Edmiston @sarahedmistonstyle
Stylist Asst – B.Nyansago
Groomer – L.Taw @liztaw
Tailor – C.Darling-Blair @carsondarlingblair
Manucurist – L.Tucker